14 general skills or competencies (Job family competencies) for Sales Manager
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Identifies the importance of business development in our organization.
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Level 2 Behaviors
(Light Experience)
Documents business development calls and referrals to classify good prospects.
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Level 3 Behaviors
(Moderate Experience)
Interacts with various departments to assemble information relevant to business development priorities.
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Level 4 Behaviors
(Extensive Experience)
Coordinates business development strategies with other management to maximize the potential profit.
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Level 5 Behaviors
(Mastery)
Creates innovative business development strategies to grow the business.
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Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Explains the benefits of channel sales for improving the customer experience.
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Level 2 Behaviors
(Light Experience)
Compiles data from engaging in channel sales.
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Level 3 Behaviors
(Moderate Experience)
Helps develop organizational best practices to keep a consistent workflow of channel sales.
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Level 4 Behaviors
(Extensive Experience)
Collaborates with the channel sales teams working together in the different companies.
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Level 5 Behaviors
(Mastery)
Develops innovative solutions between the companies to keep a harmonious working environment.
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11 soft skills or competencies (core competencies) for Sales Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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Skill definition-Ability to encourage, motivate, and guide individuals or teams to further enhance their performance.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the plans and goals of the coaching process.
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Level 2 Behaviors
(Light Experience)
Helps to create and implement skill development opportunities.
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Level 3 Behaviors
(Moderate Experience)
Coaches one or several individuals or teams on a specific competency or subject area.
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Level 4 Behaviors
(Extensive Experience)
Diagnoses team performance and develops a plan aimed at improving skillsets.
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Level 5 Behaviors
(Mastery)
Designs coaching methods and related technologies that are beneficial to help in talent development.
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Summary of Sales Manager skills and competencies
There are 0 hard skills for Sales Manager.
14 general skills for Sales Manager, Business Development, Channel Sales, Cold Calling, etc.
11 soft skills for Sales Manager, Planning and Organizing, Coaching Others, Team Management and Team Building, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coaching Others, and be skilled in Team Management and Team Building.